Hi. I often sneak around, ghostlike, with a cellphone in hand snapping pics of random products.
Well, truth be told, we were marooned in CVS the other day while waiting for a prescription to be filled out. The pharmacist was too busy talking with her co-worker about her nice boyfriend who kept giving her two black eyes and a bloody nose. You know. I got bored and starting walking around taking pictures of the different products.
By the way, do not do this in front of employees. They’ll probably think you’re a product terrorist.
I spent quite a while in the lotions and perfumes, because you know, every mid 30s year old guy likes to read the labels on that kind of stuff. Just in case. In case of what, I’m not quite yet sure.
Now, I’ll often buy a generic “store brand” of product over the equivalent name brand product. I usually focus on food when I do that, but sometimes I’ll buy other products too. It’s not any sort of news to see the store brand copying the look and packaging of the name brand. But I guess I never really looked closely at the lotions and perfumes at CVS.
It’s pretty astounding how similar the color and shape of some of the products were. Item after item was lined up nicely next to it’s doppleganger generic product. I noticed that certain types of items are rarely “copied”. I haven’t really seen store-brand deodorant, for instance. Or toothpaste. But for lotion, shampoo and perfume, they sure try really hard to make it almost identical.
OK, so I’m not sure where this post is going. I guess it’s just an observation. However, a strange thing did happen to me that day. I actually started to feel SORRY for the Aveenos of the world. Not only do they have to worry about competition from other product companies, but getting their product into the big stores means that they’ll probably end up sitting right next to the generic store brand which looks the same, yet costs slightly less.
To be honest, I’ve heard some stories that the manufacturers are actually in cahoots with having their product placed next to the generic brand. Some actually manufacture the generic brand themselves. The reason they agree to it, is that they give the customer the illusion that they’re actually “sticking it to the man” (or woman) by purchasing a cheaper knock-off. They lose a bit by having to sell the product at a cheaper price, but the original products are marked up so high anyhow that they’re happy to make the sale.
At least that’s what I’ve heard. There are now 53 indignant people preparing a comment on how I know nothing about how business works.
It’s true. I know nothing about it, I’m just another customer with a short attention span. My sympathy for the product manufacturer devils lasted exactly 5 minutes after it occurred to me. We picked up the prescription and rolled toward home drinking faux generic soda, eating faux generic chips, sporting faux generic jeans and shirts and wearing faux generic lotions and creams.
[Editor’s Note: That would be cool if they made a faux generic brand deodorant. I would definitely try it out.]